| Type | Private |
|---|---|
| Industry | Games |
| Founded | 1982 |
| Headquarters | Adelaide, Australia |
| Key people | Shane Yeend, CEO |
| Website | www.imaginationgames.com |
Imagination Games is a multi-platform game company that creates, produces and distributes interactive entertainment. It has developed socially interactive games across a number of formats including traditional games and puzzles, DVD and mobile.
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Founded 25 years ago in Adelaide, Australia, by Shane Yeend, Imagination Games (also Imagination Entertainment & Imagination International Corp) is a global game company with offices in Australia, Canada, United Kingdom and UK. Imagination pioneered the concept of “socially interactive entertainment” within the board game industry by creating the DVD game category (through patented DVDi technology, DVD Game Pro). Imagination has created, produced and distributed games in 18 languages across 45 countries. The company's products are sold in over 85,000 retailers worldwide. In 2009, Zobmondo!! Entertainment filed suit against Imagination Entertainment, claiming that Imagination’s release of Justin and Dave’s Original Would You Rather...? board game “falsely and deceptively conveys to consumers that Imagination’s game is the ‘original’ Would You Rather...? board game. [1]
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